tonghuan: NFL, EA Agree to Multiyear Extension for 'Madden'
NFL, EA Agree to Multiyear Extension for 'Madden'
The National Football League, the National Football League Players Association and Electronic Arts announced on Thursday that they will continue their partnership for at least another five years, and this outstanding video game and professional sports partnership will continue for at least six years. This means that the popularity of madden 20 will reach a peak, as will mutcoins.
The agreement between NFL and EA is "the largest and most extensive interactive entertainment agreement in NFL history", which means that Madden NFL franchise of EA Sports will remain an exclusive football simulation game licensed by NFL.
According to Darren Rovell, this transaction brings at least $ 1 billion in revenue for the NFL and at least $ 500 million in revenue for players. Albert Breer reported that the extension period will continue until 2025, "if the income target reaches the target, it will be extended for another year".
According to Rovell, since its first release in 1989, the sales of the "Boom" series have exceeded 130 million. EA's FIFA series is the only other sports-themed video game series with more than 100 million units sold by Rovell.
Cam Weber, executive vice president of EA Sports, said to Forbes: "" Fighting NFL 20 "is the most successful champion in its franchise history." "Our rapid growth this year has changed the industry and is driving NFL The key driver of the largest and most extensive transactions in interactive entertainment. "
Due to the epidemic of coronavirus, most of the world is now evading at home, and visual game sales will increase in 2020. Since the release of Madden NFL 20 in August 2019, its average annual growth rate has reached 30%, a record high, and each player spends more than 330 million hours per month playing games.
In addition to trading with EA, the NFL will have another video game partner this year. According to the announcement of the agreement, the league announced in March that it had reached an agreement with 2K Sports to produce a "non-simulated football game experience."
The corona virus pandemic provides a good opportunity for video games. Game companies will reap many benefits. Of course, during this period, video games provide more fun for people. In Madden 20, players buy MUT 21 Coins to improve the game level is also their fun, a credible platform is particularly important. It is also what game companies hope to have more fun in the game and the meaning of the extension of the cooperation.