wisepowder: Heat-Not-Burn Tobacco May Soon Light Up U.S. Market

Heat-Not-Burn Tobacco May Soon Light Up U.S. Market

5 Apr 2021 at 02:37

Heat-not-burn tobacco products aren't yet available in the U.S., but they may be soon, and their recent explosive growth in Japan suggests that they will also catch fire here, researchers say.To get more news about iqos, you can visit hitaste.net official website.


Japan is, at present, the only country where heat-not-burn cigarettes are widely available. The battery-powered devices heat tobacco to approximately 500 degrees Fahrenheit to produce an inhalable aerosol, which delivers nicotine to the lungs without combustion.


The FDA is currently considering an application by tobacco giant Philip Morris International to approve its "iQOS" system heat-not-burn devices as modified-risk tobacco products.


"That is probably going to happen, because there is really nothing about the product that would prevent approval," behavioral epidemiologist John W. Ayers, PhD, of San Diego State University, told MedPage Today. "And when they are approved, it is likely that they will become immediately popular, just as they have become in Japan in just two short years."Ayers and colleagues sought to document this popularity by tracking Google searches in Japan for heat-not-burn products within the last several years in a study published online Oct. 11 in the journal PLOS ONE.


Their query included searches for the term "heat-not-burn" and other related terms, as well as searches for the three most popular heat-not-burn products sold in Japan: Philip Morris International's "iQOS," British American Tobacco's "glo," and Japan Tobacco's "Ploom TECH." All three products entered the Japanese market in 2016.


The investigation showed that Google queries increased by 1,426% in 2015, when marketing for the products began in Japan. Between 2015 and 2017, Google searches grew by almost 3,000%.


"In practical terms, there are now between 5.9 and 7.5 million heat-not-burn related Google searches in Japan each month based on the latest search estimates for September 2017," the researchers wrote, adding that searches are forecast to continue to increase for a while.



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