Bestmengqin: Sponsors are now more interested in the NBA 2K League

Sponsors are now more interested in the NBA 2K League

18 Sep 2021 at 01:23

ESPN2 had 29 nights of NBA2king live shows during the season. Each NBA 2K League match aired live on ESPN2's platforms throughout the Caribbean, Latin America and Oceania. By combining Twitch viewers and the distinct viewers on ESPN2 in the event, the NBA 2K League received at minimum one million viewers unique each time it was broadcast on ESPN2.


This year's NBA 2K League Finals, where the Wizards Gaming squad defeated the Warriors Gaming Squad 3-1, saw 1.1 million viewers tune in on Twitch for the first time. Donohue declared, "As you see in the world of gaming and esports overall an incredible increase in viewership overall and we definitely got benefited from it." 


Sponsors are now more interested in the NBA 2K League. This season, 14 of the NBA 2K League's marketing partners were part of the partnership. The collaborations included five partnerships with GameStop and Jostens and SAP, SAP, Tissot and Tissot. DoorDash was the presenting sponsor for the NBA 2K League Playoffs & Finals.


With a rabid fan base, esports sounds like an appealing commercial opportunity. "Our fans show a passion that is so high that it is a huge value that brands are able to be a part of" Donohue says. "Our average fan is playing video games for about 30 hours per week. This is an extremely passionate fan base."


Indeed , Donohue put the rise in the NBA 2K league's number in partnerships down to Buy 2K MT Xbox an array of companies that recognize that esports is a market growing as well as the rapid increase in fan interest. 



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