Vinctor: Wedding Designer Feature: Rue de Seine
Wedding Designer Feature: Rue de Seine
If boho-chic is exactly what you want on your wedding day, then look no further. Rue de Seine, named following the dreamy Parisian neighborhood, features bold yet romantic styles for that bride attempting to create her very own rules in bridal fashion. You’ll adore all the designer’s dresses, just like we have!
HOW IT ALL BEGAN
Michele Corty always knew that fashion would play many in her life. Growing up, she was inspired by her mother’s fashion—ruffled dress, heeled boots, and giant ‘70s glasses. All her school friends thought she would be a movie star! It was the very first time she realized she could experiment with her very own personal style and make magic after that.
After graduating from design school, Corty went to live in Paris and traveled throughout France to locate artisans that committed to beautiful lace and textile designs. She was drawn to ready-to-wear designs and caused several fashion brands including American Retro, My Lovely Jean, and ZOEtee’s. While dealing with ZOEtee’s last year, she collaborated with Gwyneth Paltrow on the jersey knit capsule collection—her first official collection.
GETTING INTO THE BRIDAL INDUSTRY
A couple of years later, she fell in love not just with Paris but with her husband Michael. They were married on Rue de Seine, a street filled with passion, artistry, and creativity. Corty designed her very own wedding gown, that was bold, romantic, and super comfortable, and knew in her own heart the bridal industry was calling her name.
In 2011 Corty and her new husband went to live in New Zealand to begin her bridal company. She started having a small team of six people inside a shared studio space along with a boutique in Newmarket. Her goal was, but still is, to produce more relaxed yet fashion-forward designs. She remembers how special she felt on her big day and wants to make certain each bride feels the same way.
THE EMPIRE TODAY
The company is continuing to grow significantly from that tiny team of six. Currently, Corty runs a team of over 90 people at her Auckland atelier. All production happens in-house—from conception and design towards the final product. All gowns, veils, and accessories are created to order, and local manufacturers help bring these beautiful designs alive. Gowns vary from size 2-14 and price between $2,900 and $5,000. Rue de Seine is recognized as world-renowned—more than 80 retailers around the globe sell Corty’s gowns.
Brides may have endless choices for their special day. Inspired by fashion and travel, Corty’s gowns are filled with traditional silhouettes, boho-inspired embroidery, hand-crochet accents, and beaded florals. The details are equally amazing: beading, illusion, draping, and 3-dimensional floral embellishments, for starters. Something extra-special towards the company is their lace. All lace wedding dresses are exclusively created for Rue de Seine, which means you can’t think it is anywhere else!
Besides pouring her heart into her stunning designs, Corty requires a lot of pride in supporting the next generation of developers. She donates textiles to some local university; plus, each year she offers 10 positions for brand new graduates to become listed on her team.
OUR FAVE RUE DE SEINE LOOKS
New towards the bridal scene is Rue de Seine’s Wave Rider collection. This newest collection is for that effortless boho bride that still wants feminine flair. The Kylo gown includes a great A-line silhouette along with a full organza skirt. The embroidery is amazing, however, the plunging neckline is a showstopper!
Another feminine option is the Rafia off-white gown using the silk-lined bodice, demi cap sleeves, and hourglass silhouette. This dress fits the model perfectly and we’re in awe. For something unique, the Eden gown using the sienna slip is here now to make a statement. We love the high boat neckline and embellished embroidery.
If you loved the final collection, hold back until you see the Classics Collection. We are obsessed with all of the gowns; it had been hard to nail down just a couple to feature. Let’s discuss the star within the middle—the Kyara dress. This blush-toned gown is stunning and we’re totally into the architecture-inspired print. The delicate folk-art lace and traditional Indian band work to complete the appearance.
The Sedona gown is giving us Shania Twain vibes for any boho-cowgirl look. The neckline is flattering, and also the lace panels made a sculpted fit. The tulle and lace skirt goes up a notch! Geometric cotton and rayon embroidery take center stage within the Bishop gown. The high halter neck provides the dress a small retro feel, but inside a modern way. Pair the dress using the Anika sleeves for added drama—which we’re saying yes to.