Forced to stay at home due to COVID-19 restrictions, people around the world suddenly found a new hobby—streaming content. Streaming trends indicate that the technology has been reaching new heights during the pandemic. The convergence of new technologies, Internet penetration, expanding mobile usage, and ubiquitous lockdowns are the driving forces behind this development.To get more news about 39bet-casino live-kèo bóng đá -kết quả bóng đá-bóng đá số-cá độ bóng đá, you can visit official website.
Current streaming statistics indicate that video streaming still leads the pack and will make up 82% of Internet traffic by the year 2022 (Interdigital, 2020). Video accessibility also plays a part in the increased popularity of streaming. The same goes for the improvement in video quality, which will make streaming popular not only among businesses but to other organizations as well.The latest digital marketing statistics reflect the increasing role of video streaming in the corporate world. To give you a better idea of how you may use streaming to improve your business, we have compiled some of the latest streaming trends.
As the entire world was brought to a standstill by the COVID-19 outbreak, media consumption in numerous countries saw an upsurge. Video and TV streaming usage alone witnessed an unprecedented growth of over 40% in Spain and Austria, while Germany saw a 32% uptick (Bloomberg, 2020).
But streaming is not limited to video, despite its unprecedented growth. Other media have also taken advantage of the technology. In fact, music streaming traffic grew by 20% (WARC, 2020). Led by Spotify and Apple Music, this growth was driven by sudden increases in usage during the pandemic. Accessibility and convenience had been crucial factors in the growth of this streaming segment. In fact, these factors helped drive a 49% growth of the on-demand music streaming market (Nielsen, 2019) in 2018 alone.
Another notable development in streaming is the rise in the use of mobile devices, which gained considerable momentum even before the pandemic. Mobile devices account for more than 70% of YouTube watch time. Users have developed a love affair with mobile devices. Such devices are not only used to watch videos but to live broadcast them as well. It is in this context that some see the mass adoption of the vertical and square video formats, which optimize videos’ use of mobile screens.
The pandemic has made significant effects on how households are consuming streaming media. With over 4.5 billion people using the internet in early 2020, streaming services usage has achieved considerable growth across the world.
From Netflix to Spotify and YouTube and Facebook, the norm for media consumers across all ages now involves accessing and enjoying content through online streaming. While some still listen to/watch traditional radios and TV sets, the majority now prefer in-home media for their information and entertainment needs.
In the U.S., most consumers already subscribe to some form of streaming services. From 52% in 2015 and 64% in 2017, 74% of American households have at least one streaming service subscription in 2019 (Leichman Research Group, 2019). In addition, the average American subscriber watches 3.4 streaming services and pays an average monthly bill of $8.53 (Vindicia, 2019).
Elsewhere around the world, one study found that in-home media consumption behavior varies despite having similar effects of the pandemic. For instance, while 43% of Australian households use streaming services to watch the news, the global average is much higher, at 50%. Likewise, Philippine and Chinese households were found to spend more time on music streaming. Moreover, only 8% of Japanese households use messaging services, while 60% of Italians do so.