freeamfva: Huda Beauty make-up mogul calls for transparency over filters

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Ms Kattan - known to her combined online 70 million following as Huda Beauty - is calling for greater transparency when photos have been manipulated through editing and filters.To get more news about 精品国产免费, you can visit our official website.

The 37-year-old make-up blogger wants the public, influencers and beauty brands to highlight when pictures have been enhanced - through a hashtag or disclaimer that makes it clear when a photo has been digitally altered.

Without this, she believes people are sold "lies", which can have the detrimental effect of damaging their self-confidence and self-esteem.

More than a third of girls and young women refuse to post pictures of themselves unless they've changed aspects of their appearance - typically with editing and filters, according to a survey by Girlguiding."Is she going to grow up in a world where people are honest? Could that possibly happen? Is that too much to ask?"

Ms Kattan has decided to lead by example - and has personally committed to not using any filters on her skincare social media account.

If I was scrolling through social media and I saw [a disclaimer], I would feel better about myself… because I would know there were experts involved to make this photo/person look the best they can."

She does not have a problem with the use of filters per se - but claims they are problematic when you fail to "recognise the person".She says that is when they create "unrealistic, unhealthy standards" that need to be challenged.

The make-up artist and entrepreneur started her cosmetics line Huda Beauty in 2013.As Ms Kattan's online presence grew, so did her company - which Forbes valued at over $1bn (£800m) in 2018.

Ms Kattan is the middle daughter of Iraqi immigrants who settled in America in the small, mostly white and Baptist Oklahoma City, in Oklahoma.Ms Kattan left the finance world for make-up eight years ago because she felt "ugly".

Transforming her face, she says, was her way of fitting in. But in the '90s - this was through make-up, not technology.She said: "When I first got into make-up, I felt ugly. It was a tool that made me feel complete, worthy.

"I felt there was something lacking in me that lacked beauty... and if I put concealer on, foundation, changed my brows, put tonnes of mascara on that somehow I would look and feel better... but I was wearing a mask."