freeamfva: What Is A Video Wall & How Does It Work?

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What Is A Video Wall & How Does It Work?



In short, a video wall is a collection of screens that are combined/tiled together to create one large display. Typical display technologies used include LCD, direct LED tiles, rear-projection and laser displays. The purpose for using video walls varies depending on the industry. Industries where video walls can be used include; corporates, hospitals, retailers, government offices, churches, schools, casinos and hotel receptions.To get more news about LED SCREEN RENTAL&STAGING, you can visit htj-led.com official website.

Because of their size and clarity, video walls have a WOW factor that makes them very effective for marketing messages and branding. It’s important to note that the content displayed is key in reaching messaging goals for the video wall. And in order to optimize the content displayed, content management software is needed.

The software enables users to change the content, adjust the content layout, and update content schedules. It provides a richer set of control features including multi-user access and reporting.

That’s what this article is about i.e. video walls with content management software. Surprisingly, only 13% of the video wall systems installed have content management software. Such projects run the risk of showing poor content, which makes the video wall a very expensive decoration.
How does a video wall work?
A video wall is a collection of displays aligned so content can be displayed over the displays continuously. Video walls works by using a specific type of hardware setup to display content without interruption. This also requires software to help plan and configure the content.
1. Grabs attention
Because of their large size, video displays are able to command attention. They are hard to ignore by customers, employees, or visitors, which makes them an ideal tool for an organization’s branding or informational campaigns.
3. Different Types of Content Simultaneously
A video wall that is powered by content management software is designed to display different types of content simultaneously. For instance, a campus can use a video wall to display maps, school events, and useful information like weather, news and social media.
4. Suitable for a wide range of industries
Traditionally, video walls, especially LED ones, have been used in retail for advertising and at events. Costs were high and content management wasn’t as evolved. Today, video walls are cheaper and more affordable for small and medium businesses. They are being installed in corporate offices, schools, government offices, hospitals, hotels, casinos and houses of worship. They are so diverse and thus are used across a large range of industries.
5. Installation is Flexible
LED video walls offer a lot of flexibility in design. For instance, they can be curved to fit around corners and columns. Additionally they can be shaped in architectural ways outside of the traditional rectangle or square install.

6. Support Content Customization
The content management software enables businesses to customize and personalize the content displayed on the screens.

Different content can be displayed at different times of the day e.g. a restaurant video wall can show different breakfast, lunch and dinner menus. The content also auto-updates e.g. when a calendar changes, the events listed on the video wall are updated.

7. Can Increase Sales
Retail businesses that use digital signage can improve their sales by 32%. Retailers can use a video display system to alert thousands of target customers about discounts and other great deals.