tujue: F. Scott Fitzgeral

BUENOS AIRES Jaden Schwartz Salute to Service Jersey , May 11 (Xinhua) -- The Industrial and Commercial Bank of China (ICBC) saw steady growth in market and brand value in Argentina, just two years after entering the South American market.

""The ICBC is a young brand in Argentina,"" said Christian Blousson, the bank's communications manager. ""Nevertheless, in our brand 'trackings' we noted that, in terms of recall, it succeeded in completely displacing Standard Bank, obtaining mentions from both clients and non-clients,"" told Xinhua recently.

In August 2011, the ICBC, one of China's biggest state-owned commercial banks, bought an 80 percent stake in Standard Bank Argentina.

Blousson said ""the ICBC has emerged as a brand with sustained growth, leveraged by its value proposition and investment in communication.""

Following the final approval of the transaction from the Central Bank of Argentina in November 2012, the ICBC became the majority stakeholder in Standard Bank Argentina.

The move has allowed ICBC Argentina to position itself at a different level, said Blousson.

That is ""the new promise of the ICBC brand ... that it builds lasting ties with people and companies, because it provides them with all the tools and experience to strengthen their present and connect with the future,"" he said.

""We design the communication strategy to be 100 percent aligned with the objectives of the business,"" he added.

ICBC also sponsors Argentina's national football team, ranked second by FIFA, and the Argentine Rugby Union team, which ranks eighth globally and first in the Americas.

""All of our sponsorship agreements contribute to different degrees to our brand recall and affinity,"" said Blousson.

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L.A. Reid, one of the music world's top executives who helped launch the careers of myriad stars including Rihanna and Justin Bieber, has left Epic Records after reported harassment allegations.

The 60-year-old has been chairman and CEO since 2011 of Epic, a unit of Sony Music that has been home to some of the top artists in recent decades.

Sony Music late last week issued an terse statement of just one line: "L.A. Reid will be leaving the company."

The company offered no further comment. But reports Monday in music magazine Billboard and The New York Post said that Sony terminated Reid after complaints of sexual harassment.

The New York Post, citing an unnamed source, said a female assistant told management of inappropriate remarks and physical advances by Reid including asking her to hug him in bed during a business trip.

A lawyer for Reid did not return a message seeking comment Monday. Reid on Twitter quoted novelist F. Scott Fitzgerald, "Never confuse a single defeat with a final defeat."

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